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ION Orchard campaign called out for copying work of top fashion photographer Tim Walker

CK Koo's post on ION campaign

CK Koo’s post on ION campaign

A campaign for Singapore’s most glamorous shopping mall ION Orchard has been called out for copying the work of prominent British fashion photographer Tim Walker and using it in a promotion.

The spring/summer campaign for ION, created by local agency Tofu Design, features a woman dressed in a white gown with peacock feathers sprouting from her back while sitting next to a rare white peacock.

In a Facebook post, Kuala Lumpur-based creative CK Koo displayed ION’s ‘Spring magnificence’ campaign beneath the work of Walker, which also features a white-robed woman wearing peacock feathers next to a white peacock.

Koo wrote in the post: “Sadly, when copying in this industry becomes common.”

ION Orchard campaign

A cropped version of ION Orchard’s spring/summer campaign

The work of Tim Walker

The work of Tim Walker

Mumbrella has approached ION, Tofu and Tim Walker for comment.

Tofu acknowledged that it had created the work, and said the agency was “currently looking into the matter with our client.”

ION Orchard promotion on the concierge counter inside the mall yesterday

ION Orchard promotion on the concierge counter inside the mall yesterday

As part of its ‘Spring magnificence’ promo, ION has transformed its outdoor event space into a tropical garden, and will stage evening weekday shows where visitors can watch performing birds.

People posing for pictures in front of a white peacock at ION Orchard yesterday

People posing for pictures in front of a white peacock at ION Orchard yesterday

Tim Walker is one of the world’s most renowned fashion photographers, recognised for taking a theatrical approach to his craft.

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