FYI

Desktop pre-roll most popular format on TubeMogul in Q1

DSP TubeMogul has announced that desktop pre-roll was the most popular format for advertisers using the platform in the first quarter of this year.

The announcement:

Singapore, Singapore – May 18, 2016 – TubeMogul, a leader in software for brand advertising, today released its quarterly report analysing Q1 findings – and revealed that desktop pre-roll remained the format of choice for advertisers in Southeast Asia, most notably in Thailand and Vietnam where it saw 90% of impression share.

Other highlights from the report include:

  • Southeast Asia continues to see upward growth. All countries covered in the report experienced growth in mobile inventory over the prior quarter.
  • Along side the growth in inventory, half of the countries also saw a decline in CPM quarter over quarter.
  • Advertisers in Southeast Asia were split between 30-second ads to 15-second ads. Half of the countries, Indonesia, the Philippines, and Thailand, all saw more 15-second impressions.

Taylor Schreiner, VP of Research of TubeMogul says: “Despite the introduction of new ad formats, Southeast Asian advertisers are still addicted to the tried and true options available via desktop pre-roll. Even though Southeast Asian markets are prolific users of mobile, maturation of this market remains challenged by data limitations despite inventory increasing and CPMs decreasing across the region.”

Source: press release

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