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Deaf-mute mother shows how she loves her child without words in Johnson’s Baby film

BBDO Guerrero has created a video for Johnson’s Baby in the Philippines to communicate the idea that touch can be the most important way for a mother to show her love for her child.

The video, which was been widely shared in social media since launching around Mother’s Day, shows how a first-time mother who is deaf mute communicates with her new-born without words.

The creative team behind the film was Dale Lopez, George Angasanto, Liz Castaneda and Stephan Domingo. It was produced by Straight Shooters and directed by Chris Martinez.

David Guerrero, creative chairman of BBDO Guerrero commented: “’We are proud to be working together with Johnson’s in creating something that resonates so strongly with our audience. This piece of work celebrates Mother’s Day through the real-life experience of a team member’s relative. And reminds us that whatever the circumstance, a mother’s touch is more than enough.”

Richa Goswami, Johnson’s APAC head of digital, added: “I want to congratulate the team on the most amazing Mothers Day video #SapatAngHaplos Mo, Mommy. I saw it today on FB and I cried. It was so authentic, and I want to call out to the team’s courage, passion and conviction to go to the market with such a fabulous video. I saw that in the 20 hours of going live, it was close to 500,000 likes, and that’s a testament to our consumers connecting with it.”

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