The Angry Birds Movie targets commuters in Singapore outdoor push
Outdoor media owner JCDecaux is the platform for a new campaign to promote The Angry Birds Movie at Singapore’s CityLink Mall.
The announcement:
Riding on the phenomenal success of the famous video game series, The Angry Birds Movie will sling into theatres on 26th May.
Sony Pictures selected JCDecaux’s Digital Walkway at CityLink Mall, to bring to “Live” the tropical setting of this comedic and animated movie with a fully decorated wall featuring main characters Red, Chuck and Bomb. The vibrant colors of the movie together with the trailers playing on digital screens along the 45m long wall captivated more than 730 thousands shoppers and commuters during the 3 weeks campaign.
Media Agency: UM
Creative Agency: VML
Source: email announcement
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