FYI

MEC wins Perfetti Van Melle Vietnam media planning and buying duties

Media agency MEC has been awarded the media account of sweet maker Perfetti Van Melle in Vietnam.

Ho Chi Minh City – MEC, www.mecglobal.com, announced today that it has been awarded the full media buying and planning duties of the Vietnamese division of Perfetti Van Melle, one of the world’s largest manufacturers and distributors of confectionery and chewing gum. The win was announced after a pitch with four other participants.

Arup Bansal, Managing Director, MEC Vietnam, commented, “The win reflects the strength of our integrated offer and team, and we’re thrilled to have been selected by Perfetti Van Melle to further secure their growth in the Vietnamese market. Our data-led communications planning approach proves very valuable for this this task, and we’re looking very much forward to our future partnership.”

Speaking on behalf of Perfetti Van Melle, Namita Gupta, Marketing Director, said, “We were impressed with the category and consumer insights that MEC brought to the table, not to mention the depth and range of their capabilities across traditional and digital media. We look forward to work together to drive efficiency and growth for our business in Vietnam.”

Source: MEC press release

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