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MAS films invites Malaysians to rethink what family means this Raya

Malaysia Airlines has launched a campaign for Raya that approaches the idea of family from a different perspective.

In a three-minute ad, a little girl and her brother go to some lengths to persuade their parents to bring ‘Adik’ with them on their family travels for the festive period.

The agency behind the work was M&C Saatchi Malaysia, which won the business last August.

Credits:
Client Service Director : Farrah Harith-McPherson
Senior Account Manager : Diyana Abbas
Executive Creative Director : Marzuki Maani
Senior Copywriter : Justine Lee
Malay Copywriter : Nursuhaila bt Sukri
Executive Producer : Evelynn Tan
Production House : Superwonderful Films
Film Director : Al Isaac
Executive Producer : Joanne Smith
Post House : Mustang Post
Audio House : The Rec Room
Composer : Kieran Kuek
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