FYI

Mediacorp inks two-year deal with Outbrain

Mediacorp logoMediacorp has struck a deal with content discovery platform Outbrain to boost the traffic of its digital properties that include Channelnewsasia.com and Todayonline.

The announcement:

SINGAPORE, July 11, 2016 – Outbrain, the world’s leading premium content discovery platform, announced today a two-year partnership with Mediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio, print and out-of-home media. The partnership will see the media company deploy the full stack of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys.

Specifically, the arrangement allows Mediacorp’s online properties – Channel NewsAsia (http://www.channelnewsasia.com/), and TODAYonline (http://www.todayonline.com/) – to fully leverage the Outbrain technology platform to drive deeper engagement and audience growth, power key insights and analytics about their core digital users, and maximise monetisation opportunities.

As part of the partnership, Mediacorp will also gain access to Outbrain’s revolutionary product – Visual Revenue – which will enable its editors to observe real-time data on content performance, and take action to drive deeper engagement. Through this unique offering, the editorial teams will be empowered with an end-to-end solution to optimise their content across multiple channels, devices and screen sizes, using automated and editorially controlled solutions.

Sigrid Kirk, VP of Engage APAC at Outbrain, said, “We are delighted to renew our partnership with Mediacorp and together we will continue to drive digital publishing innovation in the region. Outbrain had initially started out as a recommendation product, but with a strong commitment towards staying on top of industry needs, and continuous innovation, we have now evolved into a guided personalisation platform that serves multiple publisher stakeholders, affords our partners with the flexibility to embrace digital opportunities and continues to deliver what audiences crave.”

“Mediacorp is constantly looking at new ways to provide long-term value for our clients, and native offering is a good option from Outbrain. We look forward to deeper audience engagement using stronger analytics and real time content performance enhancement obtained from Outbrain’s Visual Revenue.” said Low Boon Kiat, Lead, Digital Partnerships at Mediacorp.

Outbrain will aggregate Mediacorp’s coveted audiences with those from its previous local publishers and global site wins, such as News Corp Australia, The Philippines Daily Inquirer, Indian Express, Fairfax, CNN, Time Inc., and Mashable.

Its reach now includes a wide and diverse selection of verticals, so that brands can select audiences by interest, previous brand engagement, postcode, device and demographic data. This allows them to target insightfully and connect with audiences meaningfully, with non-invasive formats that do not disrupt the user experience and help turn brand stories into measurable brand results.

Source: press release

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