FYI

PHD Singapore retains Mount Faber Leisure Group media business

Faber ParkPHD Singapore has retained the media planning and buying business for Mount Faber Leisure Group after a competitive pitch.

The announcement:

Singapore | 27 July, 2016 – PHD Singapore has successfully retained Mount Faber Leisure Group’s media business, following a competitive pitch. PHD Singapore has held the account since 2014 and the scope of work includes media strategy, planning, buying, and harnessing digital platforms.

Suzanne Ho, General Manager of Mount Faber Leisure Group said, “PHD Singapore worked closely with us over the last 2 years to enhance our new brand position as a casual and vibrant hilltop destination where Singaporeans and local residents can chill out on a regular basis, while overseas visitors come to enjoy the pulse and experience the unique cluster of leisure experiences. With the renewed partnership, we hope to expand our reach and continue to build the Faber Peak Singapore brand of experiences where leisure seekers can make happy memories and get high on happiness together.”

Ang Wan-Gyn, Managing Director of PHD Singapore added, “PHD Singapore is thrilled to continue the partnership with Mount Faber Leisure Group, a key player in Singapore’s leisure landscape. We believe that in working with Mount Faber, it will give us the opportunity to create innovative, challenging and effective work in the changing marketing ecosystem. Leveraging our talent, SOURCE (PHD’s proprietary, gamified planning tool) and the strength of our ideas, we are looking forward to drive tangible business results and further growth for Faber Peak Singapore.”

A wholly owned subsidiary of Sentosa Development Corporation, Mount Faber Leisure Group manages Faber Peak Singapore and the Singapore Cable Car Sky Network of 6 stations that connect mainland Singapore to the resort island of Sentosa. Established in 1974, Mount Faber Leisure Group (MFLG) has been a key player in the Singapore leisure scene, offering differentiated experiences including cable car joyrides, alfresco dining as well as cosy event venues.

At the recent Mob-Ex Singapore 2016 awards, PHD Singapore won a Silver for Best Campaign – Location-based Marketing for Sentosa Line Launch.

Source: press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing