News

Are you afraid of the dark, Maggi noodles asks Singapore in horror ad for Hokkien Char Mee

Nestle’s Maggi noodles brand has launched a raw horror-film style video to promote its new Hokkien Char Mee line with dark sauce.

Maggi Singapore

In a 90-second film, two friends stop at a carpark late at night to get a bite to eat, when one of the men hears the words, “Are you afraid of the dark?”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing