FYI

Pixels launches mobile native ad solution

Pixels mobile ad solutionPixels has launched a mobile native advertising solution called MONA.

The company says this is the first solution of its kind to launch in the Hong Kong market.

The announcement:

Hong Kong, October 11, 2016: Pixels, the multi-screen advertising company today announced that it has officially launched Hong Kong’s first mobile native lead advertising solution. Mobile native advertising allows advertisers to access the growing pool of consumers accessing the Internet on mobile devices while ensuring that their brand message blends seamlessly with publisher content to ensure a better advertising experience and increase the advertisements effectiveness.

According to Pixels’ internal data, currently over 65% of users on its ad marketplace accesses content via a mobile devices eclipsing desktop traffic. Access to information via mobile has grown substantially over the past 12 months, just less than a year ago mobile access was less than 45%.

According to OFTA***, Hong Kong enjoys one of the highest mobile penetration rates in Asia with over 228% mobile subscriptions and over 88% smartphone penetration using a 3G/4G connection. Digital advertising is also expected to be surpass television ad spending by 2020 according to PwC’s global entertainment and media outlook 2016-2020**. Further more, the report predicts that Hong Kong’s Internet advertising market is expected to reach US$1.07 billion by 2020 with mobile advertising taking a significant portion of total ad budgets.

MONA (Mobile Native) is a form of paid advertising presented on mobile across the Pixels Mobile Ad Marketplace where the ad format follows the natural form and function of the user experience in which it is placed.

MONA is now available in-app and on mobile web on the Pixels Ad Marketplace on over 130 mobile partners and enjoys a mobile reach of over 99.8% across all smart devices (smartphones and tablets) in Hong Kong with an unprecedented 100% reach on iOS and Android covering over 4.695 million unique visitors monthly*.

MONA (Mobile Native) ads can be placed on a Run of Marketplace basis covering all 130 mobile partners or on a highly targeted basis based on 9 content and demographic channels that include Parenting, Travel, News, Finance, Entertainment, Women and more. Major partners include Now.com, Mingpao, AM730, ePrice, RingHK, Fan Piece and more.

Kevin Huang, CEO of Pixels said, “As mobile becomes entrenched in our daily lives, advertisers are looking for increasingly effective and better mouse traps when advertising on a screen no larger than 5 inches. MONA is a natural extension to our existing, highly successful display rich media suite. MONA is non-intrusive, targeted and relevant to consumers in the context of the content and on a screen where users spend as much as 65% of their media consumption time.”

“ In our early test campaigns, MONA showed results that are higher than standard display ads as it commands higher user attention and presented in highly relevant ad formats ”, he adds.

“ We look forward to working with advertisers to drive further customer success and are currently expanding the mobile native opportunity to include a wider range of partners and make available greater targeting options such as cross-device re-targeting, personalization, location and more”

Advertisers that have already signed on to use MONA include HSBC, Hang Seng Bank, Prime Credit and the Mandatory Provident Fund Schemes Authority (MPFA).

Source: press release

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