Ad spend growth to slow in 2017

Advertising spend growth is to slow globally next year, including in China, but regional rival India is to see an even brisker rate of growth in 2017, according to data from Warc.

The pace of growth of mobile, the fastest growing medium, is to slow from 47.1% this year to 34.2% next year.

Ad spend growth by region

Internet, television and outdoor are also to slow while magazines and newspapers are to see negative growth in 2017.

Countries Warc data

Warc’s data is compiled from a number of sources, including Carat, eMarketer, GroupM, Magna Global, Nikkei Advertising Research Institute (NARI), Pitch-Madison, Pivotal Research Group and Zenith.


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