Dr Mumbo is a fan of M&C Saatchi’s ‘Brutal simplicity of thought’ slogan.
He just thinks the agency didn’t quite stay true to its own mantra with the quote that went with the announcement of its new strategy chief today:
Ramesh’s clarity of thought gives him an unerring ability to distill challenges and ideas down to their essence. His leadership of our strategic offering will enable us to deliver even more incisively to our philosophy of Brutal Simplicity of Thought.
Or, in short, Ramesh thinks clearly.