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Mumbrella unveils judging line-up of 113 media and marketing executives for revamped awards

Mumbrella Asia Awards

Mumbrella has assembled a line-up of 113 media and marketing executives to judge the Mumbrella Asia Awards 2017, a ramped regional advertising awards programme that sees the introduction of 16 new categories for its third incarnation, and the competition opened up to entries from Australia and New Zealand.

The judges – which have more than doubled in number on last year – represent all corners of the industry – clients, recruiters, ad techies, consultants, media owners, content marketers and entrepreneurs.

New faces this year include the 30 year-old CMO of Go-Jek, Piotr Jakubowski, Nelly Gocheva, the global editor of the New York Times’ brand studio, and Eshan Ponnadurai, the newly appointed Asia Pacific marketing director for Uber.

Venus Teoh, head of marketing for Asia Pacific Breweries Singapore, Huawei’s regional marketing director Matthew Ho, the Singapore government’s top tech marketer, Lena Goh of the Infocomm Development Board, and Ali Bullock, the Infiniti marketer who called for a client boycott of Grey after the ‘I Sea’ app saga, will also be officiating.

L-r: Asia Pacific Breweries Singapore's Venus Teoh, Alan Soon of The Splice Newsroom, Matthew Ho from Huawei, IDA CMO Lena Goh, Go-Jek's Piotr Jakubowski and Infiniti's Ali Bullock

L-r: APB Singapore’s Venus Teoh, Alan Soon of The Splice Newsroom, Matthew Ho from Huawei, IDA CMO Lena Goh, Go-Jek’s Piotr Jakubowski and Infiniti’s Ali Bullock

The industry’s two most powerful companies are present on the panel; Google’s head of consumer marketing for Southeast Asia, Pete Nuchanatanon, and Facebook’s group head of multinational brands and agency for Southeast Asia, Justin Halim.

They will be judging a new-look line up of categories that will assess the best work from around the region in native advertising, 360-degree video, AR, VR, real-timing marketing and programmatic.

Best use of gamification and campaigns that show how best to localise a global strategy, and an award dedicated to engaging with millennials are also new this year, as are awards for creative effectiveness and film craft.

Mumbrella Asia Awards

The full list of judges for the Mumbrella Asia Awards 2017:

  • Dave Anderson, Dynatrace, VP Marketing
    Marc Ansell, Become, Group Managing Director
  • Marc Barnett, iFlix, Chief of Staff
  • Jacqui Barratt, Salt, APAC CEO
  • Norman Barrientos, Imagine Group Entertainment. Head of Marketing
  • Mark Baartse, Showpo, Chief Marketing Officer
  • Adele Bernard, Lithium, Marketing Director APAC
  • Napoleon Biggs, Web Wednesday, Digital Marketing & eCommerce Specialist
  • Richard Bleasdale, Observatory International, Managing Partner, Asia Pacific
  • Simon Bookalllil, Bashful, founding partner and CEO
  • Nicole Brasz, Save the Children Australia, Director Marketing and Digital Transformation
  • Alastair Bullock, Infiniti Motor Company, Senior Manager, Infiniti Product Strategy
  • James Chen, Asian Television Awards, Editor/ Marketing & Partnerships
  • Candace Cheung, Ebay, Senior Manager, APAC Merchandising and Strategic Marketing
  • Michael Cook, AIG, Chief Marketing Officer – Consumer, APAC
  • Esther Cvejic, World of Style Productions, Content Marketing & Media Communications Consultant
  • Gian de Rose, HSBC, Marketing Manager – Cards and Consumer Assets – RBWM
  • D. Sriram, Vpon Inc, Chief Operating Officer
  • Joe Escobedo, HappyMarketer and FutureMarketer, Director of Digital Marketing
  • Mark Fong, City Developments Limited, SVP, Head Branding & Strategic Marketing
  • Alex France, Vitamin X, Managing Director/Creative Partner
  • Nelly Gocheva, NY Times, Global Editor, T Brand Studio International
  • Lena Goh, Infocomm Development Board, Chief Marketing and Communication Officer
  • Robin Goh, Jetstar Group, Regional Communications Lead, Asia
  • Winston Goh, Axis Communications, Head of Marketing, South Pacific Asia Region
  • Chris Gomez, HOLITION Augmented Retail
  • Roger Graham, Hootsuite, Director, Growth & Marketing Asia Pacific
  • Aniruddha Haldar, TVS Motor Company, Vice President
  • Justin Halim, Facebook, Group Head, Multinational Brands and Agency, Southeast Asia
  • Anna Hamill, Warc, Asia Editor
  • Dennis Hapatinga, TODAY Ogilvy MM, Head of Social & Digital
  • Max Hegerman, Guvera Music, Executive Chairman
  • Toby Hemming, Bold Media, director
  • David Ho, Simplified Knowledge Asia, Founder & Principal
  • Matthew Ho, Huawei, Regional Marketing Director
  • Mark Ingrouille, Thoughful Media Group, President, International Operations.
  • Piotr Jakubowski, Go-Jek, Chief Marketing Officer
  • Steven Kalifowitz, Twitter
  • Garrick Kea, Isentia, Regional Insights Director, Asia
  • David Ketchum, Current Asia, CEO
  • Alex Khan, AOL Asia, Managing Director
  • Boon Lai, Nokia Technologies, Chief Marketing Officer
  • Bianca Lam, Holiday Inn Brand Family – Asia, Middle East & Africa, Senior Brand Manager
  • Jennifer Lam, Hongkong Land, Head of Marketing & Communications
  • Kevin Lam, Sinclair Communications, Director and Head of Business Development – China
  • Shani Langi, Usual Suspects, partner and managing director
  • Daryl Lau, Offgamers, Chief Marketing Officer
  • Alvin Lee, Lego (Singapore), director government and public affairs, Asia Pacific
  • Linda Lee, LinkedIn, Head of Communications, Southeast Asia and Internal Communications Lead, Asia Pacific
  • Rude Lee, Flyht studio, Flight Director
  • Dr. Hsien-Hsien Lei, Medtronic, Vice President for Communications in APAC
  • Alvin Lim, migme, Global Head of Content
  • Walter Lim, Cooler Insights, Founder
  • Stu Lloyd, Hotheads Innovation Training, Chief Hothead and Business Creativity Consultant
  • Hedvig Lyche, King Content, General Manager, Singapore
  • Marc Mallett, ESPN APAC, Director of Sponsorship and Ad Sales
  • Shubhra Mardolker, HindiConnnect, Founder and Director
  • Luis Miranda, Trailer Park, Group Strategy Director + VR Task Force
  • Dave McCaughan, Bibliosexual, Thought leader and storyteller
  • Kasey McDonald, LinkedIn Marketing Solutions, Head of Marketing, Asia
  • David McGrath, Kiosked Ltd, EVP Global Sales
  • Luc Meritan, Medibank, Marketing Lead, Diversified Insurance Portfolio
  • David Morgan, Morgan, principal
  • Katrina Myburgh, Weber Shandwick, Head of Marketing, APAC
  • Priyanka Nath, Expedia Inc., Senior Social Media Manager
  • Kimberly Nelson, Hewlett Packard Enterprise, Senior Director, Global Marketing, Enterprise
  • Services Asia Pacific and Japan
  • David Nemes, Buzzfeed, Director, Brand Strategy
  • Kenny Ng, COLLABTIVE (Singapore), Principal Consultant
  • Joe Nguyen, comScore, Inc, Senior Vice President, Asia Pacific
  • Lee Nugent, Text100 APAC, Managing Director, Strategy & Consulting
  • Pete Nuchanatanon, Google, Head of Marketing Singapore, Head of Consumer Marketing Southeast Asia
  • Edward Pank, Warc Asia, Managing Director
  • Greg Paull, R3, Principal and Co Founder
  • Matthieu Pirouelle, Xpand, Director for Asia
  • Eshan Ponnadurai, Uber APAC, Marketing Director
  • Dominic Powers, Investor, advisor, connector
  • Theresa Pragasam-Sidhu, Rise Global Holdings, CMO, Brand Marketing
  • Christel Quek, Brandwatch, VP of APAC at Brandwatch.
  • Vanessa Radd, The Media Alliance, Board Member
  • Tanbir Rahman, Huawei, Consumer Business Group, Head of Digital
  • Tom Robinson, MediaCom Beyond Advertising, Head of Content Strategy & Distribution
  • Ruth Rowan, Dimension Data, Group Executive –Marketing, Dimension Data
  • Tim Russell, Tineri, Founder & CEO
  • Gulay Sag, Yahoo, Senior Business Analyst – APAC Search & Native Ads Solution
  • Walter Santos Navarro, Sofitel Singapore City Centre (Accor Hotels), Director – Marketing
  • Communications
  • Manisha Seewal, Tokio Marine Life Insurance (Singapore), head of marketing
  • Terri Seow, BBC Global News Limited, Vice President, Marketing & Insights, APAC
  • Apoorv Sharma, Amazon, Head, Marketing – Native Advertising (APN)
  • Piyush Sharma, Curtin University, Professor of Marketing
  • Max Sim Jagonal, The Office Space Search Engine, Chief Marketing Officer
  • Parminder Singh, Twitter, Former Managing Director (SE Asia, India, Middle East)
  • Saurabh Singhal, Jabra, Senior Director and Head of APAC marketing
  • Alan Soon, The Splice Newsroom, Founder & CEO
  • Chad Sotelo, Samsung Electronics Philippines, Marketing Director
  • Stephanie Sng, AccorHotels, Director of Digital Marketing, Loyalty & Partnership
  • Chris Steedman, M&C Saatchi Mobile, APAC Managing Director
  • Rod Strother, StarHub, VP, Digital Transformation
  • James Sugrue, AFK, founder
  • Deanie Sultana, Nielsen Head of Marketing & Communications Growth & Emerging Markets
  • Venus Teoh, Asia Pacific Breweries (Singapore), Head of Marketing
  • Charlie Thomas, The Talent Business, CEO – Asia Pacific
  • Matt Tindale, LinkedIn Marketing Solutions, Head of Enterprise APAC
  • Rochelle Vandenberghe, FWD Life Insurance Corporation, Head of Marketing
  • Mei Waj, Aspial Corporation, Business Director
  • Patrick Waller, Otter Products, Vice-President APAC Marketing and E-commerce
  • Wendy Walker, Manulife, Senior Vice President & Chief Marketing Officer
  • Lawrence Wang, AIG, Digital & Social Director
  • Tobias Wilson, APD Singapore, CEO
  • Meilin Wong, Graffiti Consulting, Principal Consultant
  • Voal Voal Wong, In.Fom, Managing Partner
  • Robert M Williams Jr, Asia Media Search, Principal and Director
  • Jimmy Yar, The Talent Detective, Chief Detective
  • Ng Jie Ying, Singapore Post, B2B Content Manager, Integrated Digital Marketing

To enter this year’s awards, and for information on how to enter, go here.

The deadline for entries is Friday 2 December. Late entries will be accepted until 9 December, with a late fee of an additional AU$100 (S$105) per entry.

The categories:

  • Mumbrella Award for Bravery
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data-driven Marketing
  • Mumbrella Award for Collaboration
  • Pro Bono Campaign of the Year
  • PR Idea of the Year
  • Media Idea of the Year
  • Social Idea of the Year
  • Campaign of the Year
  • Ad of the Year
  • Mumbrella Award for Culture
  • Media Sales Team of the Year
  • Marketing Technology Company of the Year
  • Agency Leader of the Year
  • Under-30 Achiever of the Year

The new categories this year:

  • APAC Creative Agency of the Year
  • APAC Media Agency of the Year
  • APAC Public Relations Agency of the Year
  • APAC Specialist Agency of the Year
  • APAC Emerging Agency of the Year
  • Real-time Marketing Campaign of the Year
  • Best Use of Gamification in a Campaign
  • Best Localisation of a Global Strategy
  • Social Media Influencer of the Year
  • Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
  • Engaging with Millennials Award
  • Creative Effectiveness
  • Best Content Marketing/Native Advertising Work
  • Best Use of Programmatic
  • Disruptor of the Year
  • Best use of Film Craft

The winners are to be announced on 23 February in Singapore.

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