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MullenLowe Philippines joins forces with designer Patrick Cabral for Pleasure Store art

magnumMullenLowe Philippines has collaborated with designer Patrick Cabral to create a one-of-a-kind art piece for the third Magnum Pleasure Store ice cream bar in Cebu.

Manila-based Cabral created a three-dimensional typographic and topographic rendition of the word ‘pleasure’, with each layer coloured to match a specific ingredient found in the ‘Make your own Magnum’ ingredients list.

As part of the campaign MullenLowe Philippines has also released a video showing the creation of the art piece (below).

Magnum : Pleasure Made by Patrick Cabral from Patrick Cabral on Vimeo.

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