PHD launches in Korea

HeeYoun YangOmnicom Media Group media agency PHD has opened for business in Korea, its 19th operation in the region.

PHD South Korea will be led by HeeYoun Yang, who joins from Omnicom creative agency Proximity where she was general manager.

She brings 22 years of experience in strategic media planning and digital to role, at agencies including Starcom, Mediacom and UM.

Susana Tsui, CEO PHD Asia Pacific said: “South Korea is one of the most economically progressive nations in the world. Their culture embraces innovation and technology which are the key factors that keeps South Korea competitive, resilient and top of their game – attributes which resonates with PHD’s DNA.”

“HeeYoun is the perfect choice to be my partner in Korea. Her entrepreneurial spirit, her fight and her determination is a natural match to ensure that we have a strong PHD offering that will cement PHD’s presence,” she said.


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