McCann Worldgroup Malaysia has expanded its leadership team with the appointment of three business directors, an associate brand director and associate creative director.
KUALA LUMPUR – 5 January 2017 – McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five industry leaders in one fell swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai, Irene Kuan and Jeanette Laws have joined the company, putting their energies behind McCann’s ‘Truth Well Told’ banner.
“True talent is a rare find. To have been able to attract these senior industry individuals is a great achievement and a great way to kick off the year,” said Sean Sim, CEO of McCann Worldgroup Malaysia.
“Joining McCann fuels my desire to be a catalyst for business transformation,” said Geraldine Yong, Business Director. In over 20 years, she has worked across various categories, building some of Malaysia’s best-known brands like Maybank, Nestlé, Unilever and Perodua amongst others.
Kevin Yeoh, Business Director, has 15 years of experience across ATL/BTL to Activation and Digital in both B2C and B2B roles for local and multinational clients including Samsung, New Zealand Milk, SC Johnson, L’Oreal, British American Tobacco, Philip Morris and P&G. “I thrive on challenges and McCann is a great place for me to grow and add value to clients’ businesses,” he commented.
Also joining is Yow Kuan Wai, Associate Creative Director, with 15 years of experience across brands like Cadbury, Honda, Citibank, Oreo, Nivea, Nike, and Nestle – collecting a fair share of creative and effectiveness awards. On joining the agency, he said: “I’m thrilled with the opportunity to do bigger, bolder and better things over here.”
“There’s a great team of people here at McCann that I want to work with,” remarked Irene Kuan, Associate Brand Director, who has spent 11 years keeping brands like Unilever, P&G, Carlsberg, ExxonMobil and Dutch Lady ahead of the curve.
Jeanette Laws begins her second tour of duty at McCann as Business Director. With a wealth of experience, she is a familiar face to many local and multinational brands, having built cross-discipline skills including CRM, Event Management and Digital. Leading and growing businesses and brands is her forte, having done so for Pizza Hut, Seiko, Colgate-Palmolive, Astro, UMW Toyota, Wacoal, Darlie, L’Oréal Paris, Maybelline and Nestlé Corporate – among others.
With these new additions, McCann Worldgroup Malaysia is well-placed to build on its recent tremendous growth, which earned the agency the title of runner-up in Campaign’s 2016 Southeast Asia New Business Development Team of the Year award.
Source: McCann press release