Moove Media transforms bus into tropical island in launch campaign for Yeo’s Coconut Water
Outdoor media firm Moove Media and creative agency Go Big have decked out a Singapore bus in the form of a tropical island in a campaign to launch Yeo’s Coconut Water.
Seats have been replaced with PVC cushions to create deck chairs, floor stickers with images of sand and a boardwalk line the interior of the bus while blue sky stickers adorn the ceiling.
The campaign, which took just a week to execute according to Moove Media, is designed to associate Coconut Water as a natural thirst quencher for Singapore’s humid conditions.
Moove Media chief executive Jayne Kwek said: “We are thrilled to tie up with Yeo’s for the first time to launch this concept bus.
“A concept bus does more than a normal body wrap. It brings the advertisement to where the commuters are and draws them into an experience. This helps to strengthen product recall.”
Steve Jones is regular contributor to Mumbrella in Australia and Asia having held the title of chief reporter for several years. He is a journalist with more than 30 years experience and has worked for a number of consumer and trade titles in the UK and Australia
Jayne is quite right….would it be too much to ask the bus driver to put on a bikini?
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