BBDO Singapore appoints Samantha Kennedy as regional business director

Samantha Kennedy has joined BBDO Singapore as regional business director.

She comes onboard after four years as chief operating officer for leading global content agency Evidently.

At Evidently, Samantha was responsible for operations of the network’s global offices in Asia, the United Kingdom, South Africa and Canada. She moved to Singapore to help grow the company’s Asia presence in 2015.

Prior to her role at Evidently, she was managing director at McCann Enterprise London. Kennedy previously held senior roles at Rapier London, RMG Connect and Creston PLC, where she worked on accounts for myriad blue chip clients including Unilever, Lloyds, Vodafone, Diageo, eBay and Subway.

Jean-Paul Burge, chairman and CEO of BBDO Asia, said: “Sam brings an extensive combination of creative, digital and content marketing experience to BBDO Singapore, gained from working on some of the world’s leading brands. She comes with an energy, business acumen and operational excellence that will add significant value to BBDO and our clients.”

Kennedy said: “I’m thrilled to be joining the most awarded creative agency network in Asia, and I’m really looking forward to working alongside such a talented group of people.”


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