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Bosch backs sustainable seafood push with marketing campaign with World Wide Fund for Nature

Home appliance firm Bosch has tied its brand to a move to solve an over-fishing crisis in Singapore with the launch of a two-pronged marketing push in collaboration with the World Wide Fund for Nature.

The first wave of the partnership has seen the creation of a cooking video series as the WWF looks to encourage sustainable seafood consumption.

It will be followed by the launch in the next few months of the WWF Sustainable Seafood Cookbook.

The campaign, #KnowYourSeafood, aims to address the current over-fishing crisis which the WWF said could see some of Singapore’s seafood vanish from menus. Sustainable consumption of seafood is the only answer, the organisation said.

In the online vidoes, Bosch “culinary ambassadors” prepare popular dishes using sustainable seafood varieties.

The campaign has been supported by global chefs and restaurateurs.

Bosch, which is hosting the cooking series on its website, claimed its brand has long-stood for sustainability.

“With a 50-year track record in preserving biodiversity, WWF is the perfect sustainability partner,” said Bosch director of marketing Chua Leng Leng,

“Working together, we hope to fulfil our shared mission in getting consumers to sustain our oceans by simply paying closer attention to the seafood they eat.”

WWF-Singapore communications director Kim Stengert added: “At current rates, some of our favourite seafood could disappear from our menus within this lifetime.

“As WWF works with the local seafood industry to introduce more sustainable seafood options, we welcome the support of Bosch in joining us to help transform the way Singapore consumes our seafood.”

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