Social media giant Facebook has announced it is introducing a raft of new video functions, including automatic sound on videos which were previously muted in users’ News Feeds.
Coinciding with the video sound update is the launch of Facebook’s video app for TV which will roll out in app stores for Apple TV, Amazon Fire TV and Samsung Smart TV.
In a statement on its corporate website, Facebook said the app was an extension of last year’s move to enable users to stream videos from the social media site to their TVs.
“With the app, you can watch videos shared by friends or Pages you follow, top live videos from around the world, and recommend videos based on your interests. You can also catch up on videos you’ve saved to watch later, as well as revist videos you’ve watched, shared or uploaded,” the statement said.
Last year the digital industry was rocked by an admission by Facebook that it had vastly overestimated its video views, with figures based on people watching as little as three seconds of a stream. After a subsequent change in the way the streaming numbers were reported, it appeared Facebook’s streaming numbers had plummeted 94%, but in today’s announcement, the company remained bullish on its video capabilities and audience penetration.
“People are watching and sharing more video on Facebook than ever, and we’re focused on continuously improving the video experience. Today, we’re excited to share several updates that make watching video on Facebook richer, more engaging and more flexible,” the statement said.