Hong Kong Tourism Board targets Indonesian travellers with halal dining

Hong Kong Tourism Board is taking potential Indonesian holidaymakers on an online tour of its halal food scene in a new content marketing campaign.

Responding to the city’s growing reputation as tourist destination among Indonesians, the tourism board teamed up with travel research platform Wego promote Hong Kong’s Islamic-friendly food centres and restaurants.

Wego Indonesia’s content team published a series of first-person blogs on the English and Indonesian platforms, plus a 12-minute video on its YouTube channel.

There are also plans to host a travel blogger meet-up – or ‘hangout’ – for some of Indonesia’s most popular writers. They include Cumi Lebay. His blog was the most visited in the country last year. Another popular blogger included in the project is Awan, who is also a guidebook author.

Wego claimed that Hong Kong had climbed the rankings on the Indonesian platform’s most searched cities list; up from from number 12 in December to number eight last month, proving its deepening appeal among the archipelago’s population.

Hong Kong Tourism Board regional director for South-East Asia Simon Wong described the country as an “important source market” for the city.

Wego co-founder Craig Hewett added: “We are specifically tailoring campaign activities to Indonesian interests including increasing the awareness of the Muslim-friendly aspects of Hong Kong, its large variety of halal dining options, family friendly, hipster and heritage locations.”



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