Malaysian video-on-demand service Iflix has replaced James Bridges as chief content officer and demoted him to a less senior role.
Bridges’ role will be taken on by former vice president of global television at Netflix, Sean Carey. Bridges will continue to handle Iflix’s content acquisitions as global head of content partnerships, but will now report to Carey.
Prior to Netflix, Carey held executive roles in strategic content, digital distribution and corporate development at Sony Pictures Entertainment.
Iflix Group co-founder and CEO Mark Britt said Carey will be a “key driver” in the firm’s growth and global expansion. Carey’s appointment comes just after the streaming service’s recent regional launches in Myanmar and Vietnam. Iflix’s is now present in 10 Asian countries.
He added: “We are hugely thankful to James for the leadership, commitment and invaluable contribution he has made to the business over the last two years. As the second employee hired by the company, he established the foundation for Iflix’s content proposition and built a global organisation that Sean will take to the next stage of growth.”
The company has also spread its tentacles to the Middle East and Africa, through a partnership with Kuwait-based telecommunications giant Zain. The deal means Iflix is now available in Saudi Arabia, Bahrain, Iraq, Jordan, Lebanon and Sudan.