TBWA\Santiago Mangada Puno has won the corporate communications account for McDonald’s in the Philippines.
Locally, the agency’s scope of work will see it handling the corporate communication aspects of the McDonald’s business, promoting the company’s values and culture to the Filipino public.
“McDonald’s has strong ties with TBWA offices in Europe and Asia,” said Mangada. “Here in Manila, we are excited to be finally working with an iconic brand and inspired to be collaborating with clients who push for creative excellence.”
“To further support the aggressive growth of McDonald’s in the country, strengthening its corporate brand reputation across its many stakeholders has become a priority,” said Margot Torres, McDonald’s Philippines EVP and deputy managing director.
“McDonald’s believes its brand encompasses more than just the food and experience in our stores,” added Torres. “Thus, we recognise the need for corporate branding. We are excited to work with TBWA in Manila for our corporate communications.”
Handling creative duties for the account will be creative director Chino Jayme. He said: “Nothing can be more exciting than partnering with a company that stands for happiness – from its products to its people.”