FYI

MediaCom dominates the Festival of Media Global Awards shortlist

Agency network MediaCom has topped the Festival of Media Global Awards with 51 shortlisted entries.

The announcement:

Celebrating the very best in media excellence from around the world, the Festival of Media Global Awards today announced its revered shortlist.

Agency network MediaCom is way out in front with a huge 51 shortlisted entries in comparison to its nearest competitor Mindshare, who itself has an impressive figure of 31. Other networks doing significantly well include Starcom, OMD, PHD and UM with 27, 26, 23 and 21 respectively

In terms of agency office Starcom USA is leading the way with an impressive 14 shortlisted entries, with Touche! PHD Canada, MediaCom UK and MediaCom New Zealand following close behind with 11, 10 and eight respectively.

Blazing the trail for independent agencies is MediaPlus Germany, which has collected seven shortlisted nominations, while PHD China also posted the same number.

A record number of entries has ensured a fantastic geographical reach with the US posting 37 entries, UK 36, China 16 and Australia, Germany and India 15 each. The campaigns dominating the shortlist include a trio from MediaCom ‘Sea Hero Quest’ and ‘Missing Type’ and ‘Check me before you turn the key’ who have six, five and four nominations across the board. ‘Girl Emojis’ by Starcom and ‘The effect of speaking beautifully’ from Mindshare are each shortlisted in four categories.

The winners will be decided by the Festival of Media Global Awards final jury meeting in Rome on Sunday 7 May. Members of the illustrious jury panel for 2017 will be driven and lead by Gerry D’Angelo, global media director, P&G and Sarah Mansfield, VP global media Europe and Americas, Unilever.

The winners’ announcement will take place on Monday 8 May as part of the Festival of Media Global conference at the Rome Cavalieri, Rome, Italy. More information about the conference and how to book your ticket can be found here. All shortlisted campaigns can be seen on http://www.creamglobal.com/

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