Singer Liyana Fizi stars in campaign for Malaysian furniture retailer Courts
Malaysian singer Liyana Fizi is the star of a nostalgia-filled campaign by furniture and electrical retailer Courts. The popstar sings the theme tune ‘Konfetti’ in a television commercial released by the Malaysian retailer to celebrate its 30th anniversary.
Entitled Buang or ‘Throw away’, the four-minute TVC takes tells a sentimental story about a family moving to a new home and throwing out their old furniture.
A music video by Fizi was released alongside the commercial featuring the advert’s theme song. The song has been released as single and Mumbrella Asia understands it will appear on Fizi’s next album.
The campaign was created by Courts’ in-house creative agency DVG Web and both films were directed by Dick Chua. The overall anniversary campaign cost S$4.8 million.
Courts chief executive Dolf Posthumus said: “For more than 30 years, we have been turning countless Malaysian houses into homes and we are excited that customers can now watch these videos, which are inspired by real-life stories and experiences.”
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