WPP digital agency Mirum is to acquire Chinese digital consultancy firm 3Ti Solutions in a bid to boost its presence in the booming market. Following completion of the acquisition, 3Ti will be rebranded as Mirum and will work with WPP-aligned creative agency J. Walter Thompson China.
Founded in 2005 by chief executive Andrew Tong, 3Ti’s capabilities cover digital business consulting, product design and development, software and mobile app development. Tong will continue to lead the company as Mirum’s China CEO across its three offices in Shanghai, Shenzhen and Xi‘an.
Currently 3Ti employs around 100 people and works with international clients such as Mastercard, Michelin and IKEA.“The combined forces will now offer even more amazing localised products and services to help global brands grow their digital business in China,” said Tong.
Mirum’s global CEO Dan Khabie added, “Our teams have been working well in partnership with Andrew for the last few years with several clients. His team will augment and strengthen Mirum’s existing capabilities – not just in APAC, but globally as well.”