Global creative agency AnalogFolk has won a competitive pitch to become digital agency-of-record for the Hong Kong wellness start-up Biorna Quantics. The remit will cover global strategic and creative work, focusing on building the brand’s e-commerce and online presence.
AnalogFolk competed against four other agencies and will handle the account from its Hong Kong base with additional support from the network offices in Sydney, London, New York and Portland.
The company creates training, meal plans and lifestyle guides that are all driven by a range of biometrics and data. Biorna Quantics founder and chief executive Dr Justin Gregory said: “AnalogFolk excelled all expectations during the pitch process. Like us, the agency is a relatively new start-up and as such, is fresh and courageous in its approach and ambitions.”
AnalogFolk Hong Kong partner and creative director Harry Llufrio added: “Quantified wellness is a fascinating space where science informs us what we should and shouldn’t be doing in order to experience an optimal state of wellness. Through intelligence and empathy, we will enable people to obtain an accurate assessment of their wellbeing, and provide recommendations to help them achieve optimum personal health.”