Opinion

Announcing Mumbrella360 Asia – and how you can be involved

Mumbrella Asia's biggest project yet - Mumbrella360 - is now underway. In this post from curator Tim Burrowes, we invite all of our readers to get involved in creating a media and marketing conference to make Singapore proud

You know that feeling when you’ve found your seat in the plane, but you’re still on the runway and thinking about the coming journey?

That combination of being both daunted by the long hours that lie ahead, and anticipation at reaching the final destination?

That’s exactly how I feel right now.

You see, it’s time for us to strap in and begin work on our biggest project for Mumbrella Asia yet.

On November 7, 8 and 9, we will run Mumbrella360 for the first time in Singapore.

And I very much hope that you’ll be joining us on the ride.

Normally, when someone announces a conference, there are keynotes to reveal, panels to unveil and sponsors to promote.

But Mumbrella360 is, I hope, unlike other media and marketing conferences you’ve been to. So we’re not at that point yet.

You see, we hope for your help and support in making the event one that the region’s entire media and marketing community will feel a part of. So this is your invitation.

We’ve got our own ideas for content – lots of them, actually. Enough that we’re planning to run sessions across four stages simultaneously.

But we want to make sure we reflect the heartbeat of the industry in a way that has never been done in Singapore before.

Which means handing the programme to the industry.

So we’re looking for volunteer session curators.

We’re going to give over several of our Mumbrella360 sessions to those who have the most interesting things to talk about.

If your idea gets up, you’ll be the curator. It may be you as an individual, or an effort by your company or agency.

It could be organising a panel debate on a topic you feel the industry needs to discuss. Or perhaps a chance to unveil a piece of research or consumer insight you’ve been working on and want to take to a wider audience.

The only limit is that the session must last no longer than 45 minutes.

So how will this work?

It’s very straightforward.

We’d like to know what you want to talk about, who you’re confident you can can deliver to talk about it, and the format you have in mind.

There are no catches. If you’re accepted through this process, there’s no fee. We’ll take care of the AV.

If you’re a creative person or a company with a point of view, it’s a chance to put it in front of a big audience featuring some of the industry’s most influential people. And we’ll also give you 40 complimentary tickets to your session so you can invite clients and colleagues to see your thought-leadership in action.

You’ll find a form on the Mumbrella360 Asia website to put forward your submissions for session ideas or speakers. You’ll see there’s a bit more information there on what we look for.

But it’s pretty easy to sum up: What we want are the ideas and debates that will help and inspire attendees to do their jobs better. And what we don’t want are sales pitches.

If Mumbrella360 Asia becomes known as the media and marketing conference where nobody pitches to you, then we’ll have done our job.

Submissions are open until June16.

As it happens, we’ve been running Mumbrella360 in Australia since 2011, which is why I speak with some trepidation about the journey ahead, because I know just how hard it will be to get everything right.

Your opportunity to talk to the Mumbrella360 audience

During that first year with m360 in Sydney, I lost many nights of sleep worrying about getting it right. In fact, it made for some of the most stressful months of my life.

But the end result, when it felt like the whole media and marketing community had come together, was an enormous relief.

The relationships we built with the agencies and individuals who supported us right back at the beginning have endured in the years since, and I’m sure it will be the case this time around too.

And I’m every bit as passionate about making sure what we build with the first Mumbrella360 Asia in Singapore is as good as it possibly can be.

But, as I say, that depends on you.

So please do take a look at the site, and think about whether you might want to be involved.

This video will give you a brief sense of some of the energy of the event in Sydney:

Last year, Mumbrella360 was named Australia’s best conference for the second time.

In Singapore, of course, Mumbrella360 will develop its own distinct personality. It won’t be a carbon copy of what goes in in Australia. It will be a blend of the best local and regional thinkers alongside the most inspiring international speakers.

I should mention, by the way, that the process is likely to be very competitive. I suspect we may have a lot more submissions than there are available timeslots; please don’t be offended if your idea is not selected.

So if you’d like to pick my mind before putting in your proposal, I’d welcome a chat. If you’re in Singapore perhaps we can grab a coffee; or if you’re elsewhere in the region, let’s talk on the phone.

You can email me to set up that conversation at tim@mumbrella.asia

The plane is on the runway, and approaching takeoff speed. I do hope you’ll be onboard.

Tim Burrowes is the founder and content director of Mumbrella

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