News

BelVita tackles myth that healthy food cannot be tasty in Chinese campaign

Mondelez-owned brand belVita is tackling the myth that healthy food cannot possibly be tasty with this new series of short videos released in China.

Hoping to raise the profile of its breakfast biscuit among white-collar workers, the brand addresses a number commonly-held misconceptions as part of a series entitled ‘Mythbusters’.

The first of these was the idea that the favourite food of rabbits is carrots.

The second is the idea that lightning does not strike the same place twice.

Created by FCB Shanghai, the 15-second videos have been released both on digital platforms and on television.

Agency: FCB Shanghai

Client: Mondelez
Director: Rosey

Production house: Radical Media

Senior creative director: Simen Lv
Creative director: Bank Lim
Art director: Eming Wen, Danna Kwok
Copywriter: Yitian Yang
Senior producer: Helen Xu
Regional business director: Jane Lim
Account director: Julian Jin
Senior account manager: Elaine Cai
Account executive: Xiaoling Yang

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing