FYI

Dentsu Aegis acquires SVG Media to launch Columbus in India

Dentsu Aegis Network has acquired one of India’s largest independent digital agencies SVG Media. The agency will be which merged into the group’s Asia Pacific digital marketing agency Columbus and be renamed SVG Columbus.

The announcement:

Founded in 2006, SVG Media comprises of over 280 specialists across four major Indian cities Gurgaon, Mumbai, Chennai and Bangalore. It offers diverse digital media competencies including online performance marketing, mobile app distribution, representations, social and web services through its flagship brands. 

SVG Columbus chief executive Anurag Gupta will report to Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia.

Bhasin said:India is a significant market with rapid growth potential in its mobile and performance marketing business, and Dentsu Aegis Network India has a strong track record in the search and performance space to deliver this. Given its capabilities in data led search, performance marketing and mobile, SVG Columbus is ideally positioned to capture the fragmented long tail publisher market in India using technology and data.”

Gupta added: “We started out as a digital media group more than a decade ago, and for us to join forces with a clear market leader in digital, that is Dentsu Aegis Network, makes perfect sense. Their priority in placing digital at the forefront of their strategy and goals align perfectly with ours. We will continue to scale our offering in performance marketing and serving clients through the network and other agency networks.”

Established in Australia in 2006, Columbus has grown to become Australia’s largest performance marketing business. Since 2016, Columbus has expanded across Singapore, Thailand, Indonesia, Hong Kong, Taiwan and now Malaysia, bringing its total operations to nine offices across Asia Pacific including Australia and New Zealand.

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