Dr Mumbo prides himself in being inclusive in his work, even if others don’t. So take a look at this ad for an MCL Land housing development in Singapore, which has sparked a Facebook row over allegations of ‘elitism’.
But why? At first glance, the scene just looks like the usual cliched image of a beautiful couple by a swimming pool. On closer inspection, you realise one side of the pool is empty as it belongs to the expensive private condo.
Meanwhile, the other side is full of people because it’s a public pool. The latter seems like more fun to Dr Mumbo, but that’s just personal taste.
The ad is obviously designed to tap into the ‘aspirational mindset’. However, the cynics among you will suggest it mocks the hoi polloi and celebrates the one per cent club.
In fact, Spin Communications managing director Jose Raymond is not at all happy.
Snobbery of the highest order, he says.
But hey, at least you will get the pool to yourself should you take up the offer. After all, that’s probably for the best for all parties concerned.