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Leo Burnett China poaches Carol Lam from DDB Hong Kong

Carol Lam is leaving her role as DDB chief creative officer and managing director to join Leo Burnett Greater China after just one year. The industry veteran will take over the role of president and CCO, effectively replacing the outgoing Victor Manggunio, who will leave Leo Burnett China next week.

Lam is to depart from DDB by mid-May and will report to Michael Lee, chief executive of Publicis Communications Greater China in her new role. This will be the first time Leo Burnett has had a CCO role at the Greater China level.

Before joining DDB, Lam was CCO at Saatchi & Saatchi South China for three years. Prior to that, she spent five years in China with McCann Shanghai as CCO and managing director, and a stint with TBWA Shanghai as ECD. Lam is returning to Leo Burnett, where she worked for several years in the 1990s.

She said: “I am very happy to have the opportunity to return to Leo Burnett after 20 years and thrilled to be able to work alongside Michael again. It’s my mission moving forward to carry on the incredible culture and brand capital built up by Leo Burnett over the past 81 years.”

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