The OCBC bank has carried out its promise to put a senior executive through a lie detector test as part of a campaign to promote truthful advertising for banking customers.
The Singaporean bank hooked its head of consumer financial services Dennis Tan to the machine on April 5 and live streamed his responses on Facebook.
You can see how he goes in the 16-minute video below:
The test follows the launch of OCBC’s recent ‘Stay True’ campaign. Created by independent agency GOVT Singapore, the campaign aims to restore consumer faith in banking following years of misleading advertising across the industry, whereby the truth is often hidden in the small print.
In the original promotional video released last week, OCBC’s chief operations officer Ching Wei Hong admitted his bank was “guilty” of that practice too. “But no more,” he added.
Five more ads are earmarked for release over the next few weeks. The campaign is GOVT Singapore’s first for the bank, eight months after winning the account following a competitive pitch last year,
Agency creative director Timothy Chan said: “When we pitched and won the account last year, we were committed to not doing things in that same old manner. This campaign is not just proof of that. Yes it’s bold, but it’s also sincerely honest and a reflection the [OCBC] team’s vision.”
Media agency Maxus, social media shop Nurun and digital agency Isobar also supported the campaign.