Y&R Group Indonesia has appointed Upasana Dua as head of planning. A brand strategy specialist with 16 years’ experience, Upasana has headed up planning at both national and regional levels on brands including Oreo, Horlicks, Kraft and Nivea.
She said: “It’s an exciting time to be joining Y&R Indonesia, following the agency’s considerable new business wins at the end of last year and ahead of the launch of BAV.
“With people creating their own identities and consumption patterns no longer defined by traditional demographic segmentation, brand marketers need strategic planning and insights now more than ever.”
The role has been left vacant since May last year when the former head of planning Kris Constantoulas left the agency after nearly three years to join Blue Hive Shanghai.