FYI

The Hoffman Agency wins Nippon Paint PR account

Nippon Paint Singapore has officially appointed The Hoffman Agency as its public relations agency-of-record in the market following a competitive pitch.

The announcement:

Since its establishment in 1962, Nippon Paint has grown to become a household brand as the leading manufacturer in the industry, providing innovative solutions to all painting needs – from home use to industrial applications.

The appointment comes as Nippon Paint seeks to strengthen its position as market leader in Singapore. The Agency is tasked to complement Nippon’s existing communication efforts by providing a full suite of marketing and public relations counsel, and drive media engagement offering a fresh stroke of creativity.

“The Hoffman Agency won us over with their unique perspective, strong expertise in the local media landscape and storytelling capabilities, coupled with the team’s keen understanding of our communication objectives and goals. We are excited by this partnership and we are looking forward to working alongside with such a dynamic team for our upcoming projects,” said Shelly Chan, Marketing Manager, Nippon Paint Singapore.

“As one of the pioneers in the industry, Nippon Paint continues to leverage on its strong foundation to constantly develop and innovate new solutions to meet the changing demands of the market. We are thrilled to begin this partnership and we look forward to crafting more compelling angles for a global brand like Nippon,” said Shawn Balakrishnan, General Manager of The Hoffman Agency Singapore.

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