FYI

MP & Silva APAC appoints Alex Wee as director of brand partnerships

Global sports media agency MP & Silva has announced the appointment of Alex Wee as director of brand partnerships for Asia Pacific.

The announcement:

Alex will be responsible for delivering new commercial partnerships and sponsorship opportunities, as well as building relationships with brands and clients across the region. He will oversee the development and exploitation of non-media content commercial rights, including the delivery of sponsorship-led revenue. He is based in MP & Silva’s Asia Pacific office in Singapore and will report directly to Wu Swee Sin, managing director (Asia Pacific).

Swee Sin said : “We welcome Alex’s experience especially with his proven skills set and relationships to continue our success across the region. We are delighted to have someone of his expertise to bolster our growing brand partnership business, including his in-depth understanding of the Asian region.”

Alex has more than 15 years of sales and business development experience in leading media organisations, notably The Financial Times (FT) and Singapore Press Holdings (SPH).

He joins MP & Silva from his role as FT’s Regional Director of Sponsorships and Partnerships (Asia) driving revenue and sponsorship sales, developing new distribution and digital platforms, and expanding client partnerships across the region to new markets.

Source: MP & Silva press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing