Campaign closes print publication in Asia after 44 years
Campaign Asia-Pacific is to stop publishing its monthly print magazine after 44 years in circulation.
The Haymarket-owned magazine, which has online editions covering China, Japan and India, will publish its final print edition in August as it embraces a digital-only model.
The news follows Campaign UK’s announcement that it intends to reduce its print circulation from weekly to monthly in September, although Mumbrella Asia understands the decision on the APAC magazine was made locally.
“Through our new platform, we will continue to deliver quality content but now in a personalised and targeted manner, which will allow clients to benefit from value-added insight garnered from our proprietary content consumption analysis and create deeper engagement with the Campaign Asia community,” said Atifa Silk,Campaign Asia-Pacific brand director.
Resources dedicated to the print magazine will move to serve premium paid-for online content. This follows the launch of Content Lab – a dedicated resource said to be “helping businesses shape their thinking and amplify their voice”, Silk added.
She said: “We cover an industry that’s being completely transformed by digital technology. Now we’re excited to be evolving alongside it by expanding our digital team and offering more video, interactive and premium online features.”
Silk also reiterated that the move would lead to no redundancies among the editorial team.
Originally founded as Media magazine in Hong Kong 1973 Campaign Asia-Pacific currently has bases in Hong Kong, Singapore and Japan. In October 2000, London-based Haymarket Publishing acquired Media and launched its flagship title Campaign in Asia.
In June 2010, Media and all its offerings were officially amalgamated with the Campaign Asia-Pacific brand.
Very poor planning by Campaign that subscribers, such as me, read about these plans on Mumbrella before the publications communicates directly to the people who subscribe.
ReplyIt was reported in Campaign Asia first….else how do you think Mumbrella had a quote from Atifa in their story? http://www.campaignasia.com/article/digital-expansion-at-campaign-asia/438497
ReplyHello Adrienne,
We found out about the story on Thursday night and contacted Campaign the following morning. They chose to upload their press release then at the same time as issuing the statement (credited to Atifa) to us.
Hope that clarifies things.
Cheers,
ReplyEleanor
aka “the donald trump jr” manoeuvre
ReplyThe saddest part of this news is that very few people will even notice the print version has gone.
Campaign long since been irrelevant. It has for some years now been an events company that pushes out agency press releases and PR interviews on the side to keep the Campaign brand name alive just enough to generate that events revenue. Journalism went out the window a long time ago.
The only regret is the staff who will inevitably be let go as the shoestring approach intensifies
Replyfuck I hope so
Reply…so you can go back to your scam ads….not a chance.
ReplyHear ye
ReplyHave to agree with Adrian. Getting scooped on its own news by a competitor is a pretty big face-plant for them.
ReplyHave your say