Nike Hong Kong moves social media account from Ogilvy to Mediabrands’ Society

Nike Hong Kong has moved its social media business from Ogilvy & Mather’s Social@Ogilvy to IPG Mediabrands’ new social media arm Society.

Society, which was re-branded from Rally in April 2017, won the account in a competitive pitch to lead content development and community management for Nike in Hong Kong.

The announcement:

With digital data-driven content marketing sitting at its core, Society encompass all of the core disciplines of social media under one roof including content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, and paid social; amplified by a host of proprietary emotional listening and measurement tools.

Penny Chow, Head of Society Hong Kong commented “Society offer a differentiated proposition in the Hong Kong market, as a social and content partner that is obsessed with truly defining our client’s needs and offering bespoke solutions to create genuine connections with consumers. We are incredibly excited to partner with a game changing power brand as progressive and innovative as Nike.

The appointment is effective immediately.

Source: IPG Mediabrands


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