FYI

OMD Hong Kong teams up with Fusion for e-commerce partnership

OMD Hong Kong has partnered with e-commerce enabler Fusion as part of a move to offer ‘e-tailing solutions’ to clients who want to integrate their online and offline retail space.

The venture gives OMD HK clients access to Fusion’s multi-platform e-tailing solutions in addition to collaborating on media innovation initiatives.

The announcement:

“Hong Kong’s marketers are able to create engaging and innovative campaigns, yet they often find it hard to close the sales loop. The goal of the partnership is to integrate OMD’s digital and offline media planning expertise with FUSION’s consumer-friendly e-tailing solutions to help clients drive business growth,” said Deric Wong, CEO, OMD Hong Kong.  “By addressing the common barriers of e-commerce adoption, we wanted to enable more Hong Kong advertisers to adopt e-business through their media investment, which will impact the digital transformation of Hong Kong, positively.”

Wally Wong, co-founder of Fusion added: “I understand the pain points Hong Kong marketer’s face when tapping into e-commerce as prior to launching my startup, I ran teams across different functions in global payments and big data focused organisations, where I have witnessed the struggles of marketers with regards to e-commerce adoption.

“The initial investment and the protocols around IT, legal and compliance, make it difficult for marketers to move their organization into an e-business model. With FUSION’s e-tailing solutions, we take away marketers’ operational hindrances and allow them to truly embrace the merits of e-commerce. Partnering with OMD will enable us to better embrace the advertising ecosystem and create solutions that will better fit marketers’ needs.”

Source: Omnicom Media Group

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