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SilkAir unveils first ‘Postcards’ video in new 12-part travel series

Singapore regional airline SilkAir has released a new travel video series promoting its destinations across Asia.

Created as a video complement to the airline magazine’s ‘Postcards’ section, each episode of the 12-part series will focus on unique features of each individual destination.

The first video, released last week, focuses on the history and culture of Yogyakarta, Indonesia, and takes viewers on a journey through the Javanese town’s art scene, street food and UNESCO World Heritage site Borobudur.

Created by the Singapore branch of global travel media company Ink, the first video has been released on social media and will be shown on SilkAir’s in-flight entertainment system.

Ink has already completed production on videos covering Singapore, Siem Reap, Cambodia, and Kathmandu, Nepal. Another eight are in the early stages of planning and are likely to visit India, China and more of Indonesia.

Speaking to Mumbrella Asia about the series, Ink’s managing director for Asia Pacific Ric Stockfis said: “We were originally contracted to produce the in-flight magazine in January and launch the website, but we offered to make the series of videos.

“We wanted to do something different from the travel videos that have been done before. We’re storytellers and we wanted to find some unique and interesting stories on the ground in each place. For the future videos, we may look at being a bit more inventive and creative with the format and look at doing something more in a documentary format.”

He added: “If you are thinking about going somewhere, sometimes you just need that extra bit of inspiration.”

Stockfis said the series may also be promoted via Silk Air’s booking reference emails as a way of boosting travel inspiration among consumers.

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