News

Deliveroo moves PR account from Heat Branding to AKA Asia

Food delivery service Deliveroo has moved its public relations account from Heat Branding to AKA Asia, five months after suffering a PR disaster on International Women’s Day.

AKA Asia won the retainer account following a competitive pitch and will be responsible for handling social and traditional media.

The remit will cover “driving brand awareness in line with Deliveroo’s expansion and development in the country”,  the agency said in a statement.

Heat Branding’s former senior brand consultant Francesca Geary has also moved to AKA Asia, although Mumbrella Asia understands she will not be personally working on the Deliveroo account.

“This appointment comes at a time when we are aggressively building our presence in this market. We chose AKA Asia for their passion and drive to help take Deliveroo to the next level in our growth phase,” said Rachael Anderson, head of consumer communications, Asia Pacific and Middle East, Deliveroo.

“In such a competitive market, we’re excited to be developing creative, compelling campaigns to help Deliveroo win share of voice and build brand love with consumers.  We went into the pitch with some bold ideas, and are looking forward to bringing them to life over the next year,” added Amy Wright, Co-founder of AKA Asia.

In March, Deliveroo was criticised by users on social media for allegedly being unable to deliver an International Women’s Day offer, which promised up to five bottles of premium wine for S$12.50. Deliveroo has been asked to comment on their decision to move the account.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing