FYI

Lion & Lion wins digital account with electronics giant Sharp

Lion & Lion has been named as lead digital agency for Japanese electronics giant Sharp in Malaysia.

The agency will be responsible for developing Sharp’s online footprint and presence, starting with Facebook.

The announcement: 

With their customers spending more and more time online, social media plays an increasingly important role in their path to purchase. With this in mind, Sharp – Roxy Sales & Service Company (M) Sdn Bhd (SRSSC), the brand’s marketing arm in Malaysia, are taking steps to laser-focus their digital efforts to ensure they are connecting with their customers at the right time, with the right content through the right channel.

Cyrus Yeoh, Lion & Lion’s Client Lead  in Malaysia says “We are excited to be working with an innovator in such a competitive and aggressive category. This partnership is a great opportunity to further drive Sharp’s philosophy of outstanding customer service and the delivery of high-quality products and solutions in the digital space”

The new digital marketing strategy will help customers get access to more information on the products they love; boosting sales and making room for growth. With a fresh and carefully crafted digital activation, Sharp hopes to connect with it’s customers.

Bob  Kahar, SRSSC’s Head of PR and Advertising saysWe appointed Lion & Lion due to their strategic thinking and  creative ideas which we believe will bring results. We are confident that through mutual collaboration we will establish a stronger digital presence and connect with our audience on a new level.”

Lion & Lion have now taken over Sharp’s social activities, which started with a festive Facebook campaign over the Raya period.

Source: Lion & Lion

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing