FYI

Ruder Finn Asia wins PR brief for Singapore bubble tea brand LiHO

Ruder Finn Asia has won the public relations account for LiHo, a Singaporean beverage chain most famous for its Cheese Tea.

The announcement:

Rodney Tang, Managing Director, RTG Holdings, comments, “We are confident in having Ruder Finn on board as our communications partner. The team delivered beyond expectations during the first few weeks of our launch. LiHo was the talk of town in Singapore among bubble tea fans, social, online and mainstream media. We had to replenish our ingredients to meet the unexpected demand from our fans, who have embraced LiHO and its new drinks menu. Going forward, Ruder Finn’s task is to continue to manage an ongoing strategic communications program for LiHO, to become the leading brand in its industry, as well as for future overseas expansion and franchise plans.”

“It takes two to clap, and a team of people to make an applause. We commend the LiHO client for
their recent success. Teamwork and great partnership are important in any client relationship. We worked hard, and so did the LiHO team. Having raised the bar during the launch, we need to ensure that we continue to build on the momentum to build LiHO into a well-known household brand that everyone can be proud of,” says Yu Poh Leng, Senior Vice President, Ruder Finn Asia.

Source: Ruder Finn Asia

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