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Text100 wins Rolls-Royce from Weber Shandwick in SEA

Rolls Royce has appointed Text100 as its communications agency across South East Asia following a competitive pitch.

The account will focus on the Rolls-Royce’s engineering technology, as opposed to its automobile brands which fall under Rolls-Royce Motor Cars, and will rely heavily on B2B communications. The account was previously handled by Weber Shandwick.

Rolls-Royce has a strong presence across South East Asia, centred around a regional hub based in the 65,000-square metre Rolls-Royce Seletar Campus in Singapore.

Text100’s programme will utilise a multi-channel approach to reach Rolls-Royce’s key audiences through content marketing, public relations and social media, the agency said in a statement.

Erin Atan, communications director Asia Pacific, said: “Rolls-Royce has identified Singapore as one of our five global hubs and this is demonstrated by the expansive footprint we have in Singapore and Southeast Asia. As a leading player in powering digital innovation in manufacturing and the industries we participate in, we have a strong focus on knowledge and skills transfer across the region.

“To take our communications to the next level, we needed an agency partner that understands great B2B storytelling, has expert multi-channel editorial skills and can give strong consultancy across owned, earned and paid media channels. The Text100 Singapore team demonstrated its ability to deliver the strategic, creative and measurable campaigns that will tell our stories in a really engaging and impactful way.”

Marc Ha, SVP and managing director of Text100 Singapore, added: “At Text100 we believe that at the centre of every great campaign lies a compelling story – a narrative that cuts through the noise and delivers real impact. Rolls-Royce has some truly inspiring stories to tell, and we’re really excited to have the opportunity to lead on the creative strategy and execution of this programme for such a prestigious brand.”

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