Mediacorp goes all Google on us with its ‘creative ideation’ space
When is an office not an office in the millennial world? When it’s lacking its own ‘creative ideation’ space of course.
Dr Mumbo is well aware that ideas do not flourish when the talent is suffocated by grey walls and cubicle office spaces. No, they come from ping pong tables, unlimited caffeinated beverages and fluffy cushions. It works for Google, right?
Clearly Singapore’s own national broadcaster Mediacorp understands the concept very well too and has decided to get down with the kids. Don’t believe Dr M, then just check out this Instagram picture from chief commercial officer Parminder Singh:
Kudos to Mediacorp for disproving the theory that spaces such as these are just for show.
Cynics might claim nobody ever works in these places and the reality is people remain at their desks. But there is proof otherwise: you can clearly see the creative juices flowing in that sole Mediacorp employee pictured.
And here’s another posted to Singh’s Instagram page, this time showing a carefully positioned basketball hoop and bicycle. For you never know when and how inspiration will strike.
Personally, Dr Mumbo loves to play hoop dreams while riding in a circle. So Google, stick that in your pipe and smoke it.
I don’t understand why Mumbrella denigrates just about everything. The joke is back on you. I went to the Bloomr.sg launch and heard what Parry had to say. I didn’t see Mumbrella there – obviously you didn’t get the invite. The launch was managed impeccably and the offices are impressive, including this space that Parry tweeted where the launch was held. The pic was before the launch event while all other guests were next door exchanging pleasantries in the open courtyard. Again, you would have known if you were invited. Instead of writing about the space, try and get your hands on the launch of Bloomr. That is news the industry needs to know and commands the top spot. Not a pathetic Dr Mumbo story on a story you didn’t get or even know about.
On a separate note, I have been to Garena offices as well as SPH and Facebook and many more and each place has its own creative corner. No one is trying to imitate Google. Obviously that is the only office you might have visited and consider it the epitome of office decor.
You are getting further and further away from news Mumbrella. The only thing that keeps you going is the comments section. The real news is withering away into oblivion.
ReplyHello there,
Mumbrella was invited to the launch. Obviously Dr Mumbo’s sense of humour is lost on you, but I guess you cannot please everyone. Hey ho.
Cheers,
ReplyEleanor
Good on you, Eleanor and Google. It’s time these defensive whining Google wannabes stopped getting all teary, and brushed up on their programming instead. Had enough of dull Tanglin, and those awful office promos, featuring stereotyped glass facades, shiny elevators, and local newsreaders who over gesticulate with their hands just because their verbal flow isn’t smooth enough and spilling over with errs and ums.
This IS a Google me-too office interior. Every office that looks like this IS a Google me-too office interior. Except Blk 71 which needs a new head to start looking and behaving like Google.
Come on Parminder. [Edited under Mumbrella’s community standards]
ReplyI have to agree with the first comment. Your dry humour isn’t quite working. It’s out of context and not that funny, really. How about write more inspirational and positive articles instead of playing with humour and fluff? Get your act together mumbrella and start churning out quality content please!
ReplyHow about write more…
You missed a you in that sentence. How about you brush up on your writing instead?
ReplyYou missed a you in that sentence – Gotta love a nitpicker 🙂
ReplyThis looks like a mini auditorium with some cheap props from their failed shows strewn around. Looks mighty uncomfortable too, with that hard wooden floor to park your butt on. A creative space designed by a very uncreative mind.
ReplyI second that. Why couldn’t this Perminder chap try to outshine Google instead of merely settling for a half baked attempt at replication. When are we going to get serious about creation and originality instead of sitting pretty with borrowed interest? MC should focus on better programming, not puny digital initiatives that cost staff at Today their livelihoods.
ReplyThe last sentence in this comment is what you should have written about – what will this initiative do for MC in its journey of digital transformation, talent it will employ, reach and regional presence, Brands signed up, the industry vertical it is most relevant to – it is a shame we look to you for such analysis and all you do is to pluck an image from Parry’s tweet and write about that.
[Edited under Mumbrella’s community standards]
ReplyHello there,
We have written extensively about Mediacorp in the past and will continue to do so – sooner than you may think in fact so watch this space.
In the meantime, feel free to have a read of the recent piece we did covering the implications of the Today closure and Mediacorp’s digitisation process: https://www.mumbrella.asia/2017/08/elephant-room-golden-age-lessons-mediacorps-today-closure
Cheers,
ReplyEleanor
So you decide to turn down an invitation and instead of trying to source the press release to share the news, write about insipid office decor. So looking forward to your next rant. Maybe you can comment on mismatched tie and suit story. Winner!
ReplyHeard the one about the mismatched tie and suit? Weiner?
ReplySince when did office decor become an industry topic? I have a few toilets that are pretty shoddy. Could you review them please? I guarantee 10x comments and click rate.
ReplyFix your diet, up the fiber, and things might just begin brightening up in those toilets. For starters, you may need just one. That clicks.
ReplyYou must be the office clown making poor jokes. We all need one.
ReplyTo whoever has written this:
Thank you for the health tip. You must be the office clown making poor jokes. We all need one.
Since you appear to be borderline inarticulate, could you spell that out with some deference to lucidity, clarity and cerebral oomph?
Reply10x comments and click rate – that would mean one per toilet?
Get a life. Mumbrella’s the right notes, and that pic is just too borrowed.
ReplyMumbrella – are you not going to moderate comments? This reflects poorly on you.
ReplyHello again,
Yes we do moderate and we ask that our commenters do take a look at our ‘community guidelines’ before posting: https://mumbrella.com.au/about/community-guidelines
I’ll refresh your memory of the four pillars to keep in mind.
Be respectful
Abusive, hateful or ad hominem personal attacks are not permitted. Comments should address the issue, not the person.
Be constructive
Stay on topic. How will your comment add to the debate?
Be concise
Try to make your point in a couple of paragraphs. Excessively long comments risk not being read at all.
Be reasonable
We all work under constraints. Without seeing the brief or understanding the internal processes involved, you may not have a full understanding of a piece of work.
My contact details are listed on the website should you wish to speak to me personally about our moderation policy.
Cheers,
ReplyEleanor
Lo and lower, the multiple commentator avatars of a single disgruntled writer. You know what gives you away, when you write all (yes, all) these Mumbrella attacks using different commentator names? Your poor verbal skills. Some advice. Don’t tarnish the awesome MC brand with your inferior PR skills. Of course, you may also want to get yourself assessed for bipolar or MPD.
ReplyIm amazed how touchy these MC folks are…flooding the comments with their defensive verbiage. In my exorience the more flamboyant the work space, the weaker the creative. Better to invest in good people with sharp minds …. you don’t need a pool table or a pinball machine to be creative….just some quiet, a clear purpose and good taste.
ReplyAbsolutely. Why are they getting all excited about digital and interior decor when the programming is the dregs. No option but to get cable, unless you want to get mindfucked into some desolate cerebral vacuum with crap like PCK, Tanglin or Meet the empee. [Edited under Mumbrella’s community standards]
ReplyThe business press is the only place you can hold the perennially awful gahment comms outfits to account. So keep giving it to them mumbo. For what it’s worth, local talent is always going to struggle having grown up in a highly controlled media environment pretty much no one is able to create worthwhile stories or sensitive, layered, believable characters. They simply are not able to since they have never been able to explore the human condition as it exists here. Those that really try (Amos Yee, Mr Brown) are either run out of town or threatened so they change their voice. What you end up with is low grade slap stick, ignorant acting out with the odd f bomb masquerading as genuine rebellion/chutzpah or gold plated aspirational twee. Which leads me back to the matter at hand. This so called creative office, which is a design disaster. demonstrates how out of touch the national broadcaster is. Desperately worrying for the nation.
ReplyWhat’s really odd is MC’s obsession with cross dressed talent. There’s been an epidemic of that stuff for years. Men dressed as women churning out inane dialogues in various accents, including Thai and Tagalog. On Channel 5’s prime time slots. Altay, Micheong, En, Gurm and Hoss. Did none of you ever wonder how the more worldly among us cringed, each time you were aired spewing out such awful trash? Why did you agree to voicing such scripts? What did it take Shaun to seriously pursue world class (not world crass) content? Or did he believe we weren’t worth the effort after all.
ReplyHave your say