FYI

Performics wins SEO APAC account with Goodyear

Tyre and rubber company Goodyear has appointed Performics’ Singapore office as its search engine optimisation agency in 11 Asia Pacific markets.

The announcement:

The markets in Asia Pacific are Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

The win comes after a review to materialise the benefits of a central regional approach, to find a business partner to improve and develop the company’s SEO approach across the region.

In Asia Pacific, Performics’ remit covers all aspects of search engine optimisation.

“We are delighted to be working with Performics as our SEO agency across the Asia Pacific region,” says Helen Chow Marketing Director for Asia Pacific at Goodyear.

 “We are very pleased to be appointed to lead organic search strategy and drive quality traffic to Goodyear’s websites in the Asia Pacific region,” says Vivian Yeo, General Manager, Performics. 

 Goodyear is one of the world’s largest tyre companies. It employs about 66,000 people and manufactures its products in 49 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing