Dr Mumbo

A salute to DBS marketing

Dr Mumbo never tires of seeing ads from Singaporean banks promising cashback.

And if ever there was a classic of the genre, then he salutes DBS for its latest effort – and bold promise – of “Scan and Paylah!”

Dr Mumbo concedes it’s hardly DBS’s fault that its brand colour of red, black and white bears more than a passing resemblance to a certain national socialist regime from the 1930s.

Nonetheless, featuring a model with right arm outstretched in salute is brave indeed.

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