Opinion

ROHIT KUMAR | 2 hours ago

‘Whitelisting is a blunt instrument in the fight against ad fraud’

Keeping brands safe online is beginning to resemble the foodie trend of 'clean eating'. In the same way that people are limiting their diet to supposedly ‘clean’ and unprocessed food, marketers keen to steer their ads away from unpalatable, and in some cases, extremist content. In a...

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