5 years ago The ad industry ‘conspiracy of silence’ on digital media: Agencies either ‘stupid’ or ‘keeping their mouths shut’
5 years ago ‘Brands should have a voice if they want to engage consumers and build relationships with them’
5 years ago ‘Everyone hates advertising and so we need new ways to cut through’ – Digitas’s Keith Byrne 2
5 years ago ‘Removing ‘likes’ is unlikely to threaten quality influencers in Asia’ – Kobe’s Evangeline Leong
5 years ago Banks have more personal data than anybody, but why don’t they use it in their marketing messages?
5 years ago The damage to Brand Hong Kong – ‘Asia’s World City’ no longer, as Singapore comes to the fore in its place 3
5 years ago Advertising is no longer a ‘petri dish of creativity’ – so the talent is going elsewhere, like to Apple 3
5 years ago The ‘mythical’ head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs