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Canon invites Singaporeans to get curious

Canon ad stillJapanese electronics brand Canon has launched a TV campaign for the Singaporean market built around the idea of curiosity.

“Amazing discoveries happen when you follow your curiosity,” reads the narrator in the ad, which was created by Dentsu Singapore.

The ad was directed by Mario Zozin through production company Sweetshop.

“There is a simplicity and a truth connected to this wonderful notion of ‘curiosity,’” said Zozin in a press release. “The real beauty is in the urge to find out what is beyond; to see and feel that which contains the real emotions. That is what makes our normal lives exciting and what we strove to inspire in this piece.”

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